We wish to introduce FASHIONISTA INDIA as a young, energetic and growing organization representing fashion apparel buyers in EU and USA. But before that, kindly allow me to give you some background on myself.

I am Esha Warrik, the CEO and I bring more than 25 years of experience to my position as the CEO at FASHIONISTA INDIA. One of the highlights has been the strong and reliable working relationships built with vendors, big and small throughout the apparel manufacturing hubs in India. My career has spanned all aspects of the apparel manufacturing industry and has laid sound foundations in the working and managing of buying operations during the last 20 years where I have worked with some of the best names in the business.

The cornerstone of FASHIONISTA INDIA is the detail oriented culture that I have spread in my organization to cover day to day operations. It is my objective to make FASHIONISTA INDIA a truly global and competitive organization, with a vision to make FASHIONISTA INDIA a partner of choice for buyers who wish to source from India by investing efforts and resources in value creation, quality assurance, innovation and speed. I, and my team at FASHIONISTA INDIA, are committed to achieving the highest standards of customer service and meeting the needs of international buyers like yourselves through competitive pricing, high standards of quality and reliable delivery.

Experience and professionalism are going to earn FASHIONISTA INDIA a reputation as a leading apparel sourcing company. With a process driven culture and through a growing network of vendors, FASHIONISTA INDIA will bring quality conscious and cost effective manufacturing operations to match your production requirements throughout the country. We also dedicate ourselves to creating tailored sourcing options for meeting customer specific requirements. I am, in my personal capacity, going to ensure that FASHIONISTA INDIA leverages my close ties with vendors to assist our customers to make informed buying decisions. It is also important for me to point out that FASHIONISTA INDIA has taken over the entire operations of an existing buying house, which has been operating in New Delhi for the last 5 years.

I would like to take this opportunity to mention the names / brands of some of the companies located in Europe, that we have been working with through the company that was taken over by FASHIONISTA INDIA in the past and their respective product lines:

• Belks

• Zadig and Volitaire

• Virginie Castway

• Swildens

• 1 Et 1 Font

• Cordelia de Castellane

• Chicos

• Dress Barn

The product categories we source for our buyers are as follows:

• Ladies - Woven / Organic & Knits & Leather Garments

• Kids -Woven / Organic & Knits

• Jewellery

• Accessories – Scarves / Leather / Canvas etc

As you can probably see that I have built up a formidable vendor base through most of my years in employment and it is this aspect that I rely on to do my business. These vendors have been identified on the basis of their ability to provide timely customer service & product satisfaction as desired with the right cost without any compromise in terms of quality.

I would like to now highlight some of the improved services and changes you can expect from FASHIONISTA INDIA:

·         Building capacity and expertise in sampling to ensure accurate fit submissions.

·         Streamlining factory processes to shorten lead times.

·         Extending partnership to accommodate design and merchandising changes

·         Driving competitive pricing with vendors

·         Providing cost alternatives.

·         Quality assurance through introduction and sustained SOPs’.

·         Working collaboratively with customers monitoring guidelines.

·         Participation in remediation and verification process.

·         Proactive teamwork in all areas of operations.

You will find that FASHIONISTA INDIA is committed to conducting its business with emphasis on integrity, accountability and transparency. It is therefore my personal request that you witness the improved and committed company by giving us an opportunity to work together so that you can experience the professionalism of an energized and motivated organization working to service your business requirements to your complete satisfaction.

Looking forward to an opportunity to work with your esteemed organization !!

Kind regards

Esha Warrik

Chief Executive